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- 🎥 Sora 2 launches with AI video app
🎥 Sora 2 launches with AI video app
Also: Claude Sonnet 4.5 launches as smarter coding colleague
Evolving AI
October 01, 2025
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Welcome, AI enthusiasts
OpenAI just introduced Sora 2, its next-generation video model, and a new iPhone app called Sora. Think TikTok, but every clip in the feed is AI-made, showing off just how far AI video creation has come. Let’s dive in!
In today’s insights:
Sora 2 launches with AI video app
Claude Sonnet 4.5 launches as smarter coding colleague
OpenAI enters shopping with instant checkout
Read time: 4 minutes
LATEST DEVELOPMENTS
Evolving AI: OpenAI debuts Sora 2 and a new iPhone app for AI video creation.
Key Points:
OpenAI releases Sora 2, a more realistic and controllable video generator.
The Sora app resembles TikTok, with remixable 10-second AI clips.
Users can share likeness through “cameos,” retaining co-ownership and control.
Details:
OpenAI has unveiled Sora 2, its latest video generation model, alongside a new invite-only iPhone app called Sora. The app mimics TikTok’s style with a feed of short videos but centers on AI-created clips. Users can record short videos that others can transform into AI-generated remixes, provided they’ve shared consent through “cameos.” The system allows full control, letting people revoke or delete generated content. For now, the app supports only 10-second clips, is limited to U.S. and Canada, and public figures cannot be generated without explicit permission.
U.S. and Canada users can download the iOS app here →
Why It Matters:
Sora 2 could shift how short-form video is created and shared, giving anyone with a phone a tool to generate convincing, interactive clips in minutes. For creators, marketers, and studios, it’s a direct way to test campaigns, visual ideas, or audience reactions without production costs. The bigger question is how audiences will respond when AI-made deepfakes move from novelty to mainstream feed content, is the world ready for that shift?
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Evolving AI: Anthropic releases Claude Sonnet 4.5, calling it its best coding model yet.
Key Points:
Claude Sonnet 4.5 outperforms benchmarks in coding and business tasks.
Runs autonomously for up to 30 hours with stronger safety features.
Smaller than Opus 4.1 but smarter in nearly every use case.
Details:
Anthropic has launched Claude Sonnet 4.5, which it describes as its smartest model to date for coding, business workflows, and specialized fields like finance and cybersecurity. Backed by Amazon and valued at $183B, Anthropic says Sonnet 4.5 generates higher-quality code, follows instructions reliably, and is resistant to prompt injection attacks. It can run autonomously for 30 hours, far surpassing earlier versions, and comes with new safety training to reduce risks like deception or sycophancy. Paid users may still choose older models, but Sonnet 4.5 is now the default.
Why It Matters:
Short term, this lands like a supercharged pair‑programmer you can trust with longer, messier jobs. Thirty hour autonomy lets teams hand off refactors, data migrations, test fixes and light DevOps runs without babysitting. Stronger defenses against prompt injection make it safer to plug into terminals, repos and internal tools. A model that codes better, flags improvements, and resists manipulation offers direct gains in software development, security audits, and research workflows.
Evolving AI: ChatGPT now lets U.S. users buy Etsy items directly in chat, with Shopify next.
Key Points:
OpenAI launches Instant Checkout with Etsy, Shopify integration coming soon.
Users can pay via Apple Pay, Google Pay, Stripe, or card without leaving chat.
OpenAI will open source its Agentic Commerce Protocol to spread adoption.
Details:
OpenAI has added Instant Checkout to ChatGPT, letting U.S. users buy directly from Etsy merchants without leaving the app. Support for more than one million Shopify stores will follow, including brands like Glossier and Skims. Payments are processed through Apple Pay, Google Pay, Stripe, or credit card. Unlike Amazon or Google, OpenAI says results are ranked organically and merchants pay only a small fee per completed order. The underlying Agentic Commerce Protocol will be open sourced, allowing others to integrate this system into their own shopping flows.
Why It Matters:
Shopping inside ChatGPT compresses the funnel to a tap, which means brands that plug into this early can win impulse buys, repeat orders, and stronger conversion while keeping their own checkout and customer data. It shifts gatekeeping from search and marketplaces to AI agents, changing how products get ranked and what fees get paid. Perplexity already runs PayPal checkout, Microsoft is recruiting merchants, and Google is pushing AP2, pointing to a protocol race. Practical next moves: clean product feeds, add agent-ready checkout, rethink attribution, and test commission economics before ad budgets follow the clicks.
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QUICK HITS
👩 Microsoft is giving Copilot AI faces you can chat with.
👍 OpenAI introduced parental controls.
🇺🇸 U.S. rejects international AI oversight at U.N. General Assembly.
👀 Google’s AI Mode image search is getting more conversational.
🤖 Microsoft adds autonomous AI agents to Copilot for Office apps.
💰 CoreWeave signs $14 billion AI infrastructure deal with Meta.
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