👀 OpenAI's SuperBowl ad

Also: Safe Superintelligence eyes $20B valuation

Author

Evolving AI
February 10, 2025

Welcome, AI enthusiasts

The big game just happened, and OpenAI aired its first Super Bowl ad — a 60-second commercial showcasing ChatGPT as the next big step in human innovation. Let’s dive in! 

In today’s insights:

  • OpenAI's $14 million SuperBowl ad

  • Safe Superintelligence eyes $20B valuation

  • Investments in French AI ecosystem reach $85B

Read time: 4 minutes

🗞️ LATEST DEVELOPMENTS

Evolving AI: OpenAI made its Super Bowl debut with a 60-second spot positioning ChatGPT as the next major leap in human innovation.

Key Points:

  • OpenAI compared AI's impact to inventions like fire and the wheel.

  • The ad, created with AI-generated visuals, highlighted everyday ChatGPT uses.

  • OpenAI is aiming for high financial growth and broader user adoption.

Details:

OpenAI's first-ever Super Bowl commercial presented a 60-second spot during the game's first half. The advertisement featured a unique pointillism animation style. It took viewers through a series of major technological advances throughout human history. It compared artificial intelligence to foundational inventions. The presentation focused on practical uses for ChatGPT, like creating business plans and providing translation services. This comes as OpenAI sets ambitious goals.

Why It Matters:

This ad directly positions ChatGPT as a tool for everyone — not just tech experts. By showcasing practical applications like business plan drafting, OpenAI is pushing for immediate integration into daily professional and personal routines. The focus is on turning AI from a novelty into a necessary part of how people work and learn, impacting businesses, education, and communication immediately. The ad is visually striking, but the core question is whether this exposure will translate into new users actively incorporating AI into their core tasks.

SAFE SUPERINTELLIGENCE
🧠 Safe Superintelligence eyes $20B valuation

Source: OpenAI

Evolving AI: Sutskever’s new AI startup focused solely on safe superintelligence is seeking a massive valuation increase.

Key Points:

  • Safe Superintelligence (SSI), co-founded by Ilya Sutskever, is discussing new funding.

  • The potential $20 billion valuation is huge, given the company has no current revenue.

  • SSI's approach contrasts with others by prioritizing safety research over commercial products.

Details:

Former OpenAI scientist Ilya Sutskever's new venture is attracting significant investor attention. SSI is reportedly in talks for funding that could value it at $20 billion, four times its prior value. The firm stands out by its commitment to safe artificial superintelligence research above all else. This means no products are being built now. The company plans to stay in pure research phase until its core goal is achieved. This firm's unique mission likely plays a large part in its appeal.

Why It Matters:

This shows a strong belief in Ilya Sutskever’s long-term, fundamental AI research, even without immediate commercial applications. SSI's massive valuation before earning any revenue underscores a profound shift in some investor priorities — valuing long-term, fundamental AI safety research above immediate product-driven profits.

Who is Ilya Sutskever, and why is he a key figure in AI? This video explains.

Source: Getty Images

Evolving AI: Investments in French AI ecosystem reach $85B as Canadian Brookfield commits $20B.

Key Points:

  • Brookfield plans to invest around $20.7 billion in French AI projects, primarily for data centers.

  • France and the UAE announced a $52 billion AI campus project earlier, focusing heavily on a large data center.

  • French companies Bpifrance and Iliad are also investing billions in AI startups and infrastructure.

Details:

The French AI ecosystem is experiencing a surge in funding. Several major investment initiatives were recently declared. Brookfield is set to invest heavily, contributing over $20 billion, mainly for building sophisticated data centers. A significant joint venture between France and the UAE will allocate $52 billion to create an AI campus. These projects reflect a response to global initiatives like the Stargate Project. France's abundant nuclear and renewable energy is a factor for tech companies. Bpifrance and Iliad, commit a combined $13.4 billion to help the ecosystem.

Why It Matters:

The EU is finally showing significant movement in artificial intelligence, with France spearheading the effort. These investments establish substantial local computing and data storage capabilities. EU-based companies can now develop and deploy AI solutions with less reliance on foreign infrastructure, a direct advantage for computationally intensive sectors like research and advanced manufacturing. This follows France's prior criticisms of EU AI regulations. The central question remains: is this concentrated, France-focused approach superior to a wider, more distributed European strategy?

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