🤝 OpenAI Partners with TIME

Also: Meta is testing AI chatbots on Instagram

Welcome, AI enthusiasts

OpenAI and TIME magazine have joined forces, unlocking over a century of journalistic treasures to enhance ChatGPT's capabilities with historical context and wisdom. Meanwhile, Meta is testing user-created AI chatbots on Instagram, pushing the boundaries of user interaction. However, 'AI washing'—where companies exaggerate their AI capabilities to mislead consumers and investors—is on the rise. Let’s dive in!

In today’s insights:

  • OpenAI Partners with TIME

  • Meta is testing AI chatbots on Instagram

  • The Emergence of AI Washing

Read time: 3 minutes

🗞️ LATEST DEVELOPMENTS

OPENAI & TIME MAGAZINE
📰 OpenAI Partners with TIME

Source: OpenAI

Evolving AI: OpenAI and TIME magazine join forces; unlocking over a century of journalistic treasures to boost ChatGPT's capabilities.

Key Points:

  • OpenAI gains access to TIME's 101 years of archives to enhance ChatGPT.

  • TIME can utilize OpenAI technology for product development.

  • This deal extends OpenAI's collaborations with major media companies.

Details:

OpenAI's partnership with TIME grants access to a century's worth of archives. This historical content will enhance products like ChatGPT, allowing the AI to reference TIME articles in user queries with proper attribution. In return, TIME will leverage OpenAI's technology for innovative product development. This agreement reflects OpenAI's ongoing strategy of partnering with prominent media companies, following similar deals with Le Monde, Axel Springer, and others. However, OpenAI's selection process for these partnerships is not transparent, raising concerns about media diversity. Despite these issues, OpenAI's approach is more transparent compared to companies like Google, which often paraphrase content without proper attribution or compensation.

Why It Matters:

More major news companies are opting to forge partnerships with OpenAI rather than pursue litigation, for different reasons. Last month, OpenAI also signed content deals with The Atlantic and Vox Media. For OpenAI, this seems to be a clear win, providing them with more content on which to train their models fairly, and more validation from existing, established brands.

Source: Meta AI

Evolving AI: Meta is testing user-created AI chatbots on Instagram, aiming to enhance user interaction.

Key Points:

  • Meta's new AI studio allows creators to develop AI chatbots on Instagram.

  • Initial tests are rolling out in the U.S. with select creators.

  • AI chatbots will be clearly labeled as AI for user transparency.

Details:

Meta's CEO, Mark Zuckerberg, announced the integration of AI characters on Instagram, developed through Meta AI studio. These initial tests will surface AI chatbots from popular creators like Wasted and Don Allen Stevenson III, primarily in messaging. Zuckerberg highlighted that these AI bots would help creators engage with their fans more efficiently, as creators often lack time to respond to all messages. He emphasized the evolving nature of AI avatars, viewing their development as an emerging art form. Meta plans to test this feature with about 50 creators and gradually expand the rollout to more users, aiming for a full launch by August.

Our Thoughts:

As AI continues to evolve, its impact on social media and business communication will likely be profound, paving the way for more personalized and efficient user experiences. But will more personalized communications necessarily be a good thing? Online discussions, although often not in the right tone and rather toxic, do lead to opportunities to learn about other perspectives.

Source: Getty Images

Evolving AI: Companies are inflating AI capabilities, misleading consumers and investors; this issue is known as AI washing.

Key Points:

  • Amazon's AI tech faced scrutiny, revealing reliance on human workers.

  • Companies exaggerate AI use and effectiveness, paralleling greenwashing.

  • Disparity between AI claims and capabilities complicates funding.

  • Both US and UK regulators are addressing misleading AI claims.

Details:

Amazon's "Just Walk Out" tech at its Fresh and Go stores drew criticism when it was found to rely heavily on manual checks by workers in India. Despite Amazon's defense, this incident highlights AI washing—overstating AI's role and effectiveness. Many companies claim AI usage to attract investment, often without genuine AI solutions. This trend, driven by competitive pressures, complicates investor decisions. Regulators in the US and UK are beginning to act against misleading AI claims, ensuring that companies adhere to truthful marketing practices.

Why It Matters:

AI washing misleads consumers and distorts market dynamics, making it harder to identify true innovation. As AI becomes a part of daily life, being transparent is crucial for building trust and driving real advancements. Addressing AI washing will ensure fair competition and protect consumer interests in the changing tech landscape.

💡 Tip of the day

We’re sure you’re looking for ways to integrate AI more into your lives. Here’s a good tip for you:

ElevenLabs, the leading company in AI voices, has just launched 'ElevenLabs Reader.' This app for your smartphone enables you to listen to any article, PDF, ePub, or text on the go with the highest quality AI voices. Pretty novel, right?

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