🔥 NVIDIA unveils Next-Gen AI platform

Also: Elevenlabs Text to Sound Effects is here

Author

Evolving AI
June 03, 2024

Welcome, AI enthusiasts

Just weeks after the Blackwell announcement, NVIDIA unveiled the Rubin GPU architecture for 2026 at Computex 2024. The company aims to stay at the forefront of AI developments, viewing generative AI as 'the new industrial revolution.' Meanwhile, ElevenLabs introduced their Text to Sound Effects tool, which is a game-changer for companies with smaller budgets. Similarly, Sony is exploring AI to cut costs in filmmaking. Let’s dive in!

In today’s insights:

  • NVIDIA unveils Next-Gen Rubin AI platform

  • Elevenlabs Text to Sound Effects is here

  • Sony Pictures Eyes AI for Cost Cuts

Read time: 3 minutes

🗞️ LATEST DEVELOPMENTS

Source: NVIDIA

Evolving AI: Nvidia reveals groundbreaking AI advancements at Computex, enhancing gaming and development experiences.

Key Points:

  • Nvidia introduces the Rubin AI platform, set for 2026.

  • Generative AI is viewed as a new industrial revolution by Nvidia.

  • Nvidia plans to expand its customer base beyond cloud-computing giants.

  • New AI tools and software models revealed ahead of Computex in Taiwan.

Details:

Nvidia's CEO, Jensen Huang, announced the Rubin AI platform for 2026 and the Blackwell Ultra chip for 2025. Nvidia views generative AI as the new industrial revolution and aims to position itself at the center of this transformation. The company plans to expand its market beyond cloud giants to various industries, including shipbuilding and pharmaceuticals. The Rubin AI platform will utilize HBM4 memory, which is crucial as SK Hynix faces high demand through 2025. New tools and models introduced before Computex promise enhanced AI capabilities for PCs.

The Relevance:

By expanding its market reach and enhancing AI tools, Nvidia strengthens its position in the digital landscape. This highlights the growing importance of AI across industries, suggesting a future where AI integration is essential for staying competitive.

Evolving AI: ElevenLabs introduces a new tool for generating sound effects from simple text prompts.

Key Points:

  • ElevenLabs' tool generates sound effects for various media.

  • Users receive multiple downloadable clips per prompt.

  • Collaboration with Shutterstock enriches the sound library.

Details:

ElevenLabs' Sound Effects AI tool crafts audio for podcasts, movies, or games via text prompts; users get up to 22-second clips—four options per prompt. Integrated with ElevenLabs' existing voice and music platforms, the tool leverages Shutterstock's library for training; other notable partnerships include OpenAI, Meta, and Google. Free users can generate sounds with attribution, while paid tiers offer commercial licenses. Each prompt deducts characters from a monthly allowance, with specific character costs per second.

Our Thoughts:

This tool democratizes sound creation, offering cost-effective, scalable solutions for content creators. As AI advances, it simplifies workflows, bridging the gap between concept and creation—paving the way for richer, immersive experiences in media production.

Below are some amazing examples of what this new tool is capable of.

Source: Midjourney prompted by THE DECODER

Evolving AI: Sony Pictures plans to use generative AI to slash movie production costs.

Key Points:

  • Sony focuses on AI for efficient film production.

  • Major tech firms pitch AI video generators to Hollywood.

  • Studios cautious about licensing content for AI training.

Details:

Sony Pictures aims to embed AI in filmmaking to cut costs and enhance efficiency, says CEO Tony Vinciquerra. At an investor meeting in Japan, he emphasized the potential of AI to streamline production processes. Alphabet, Meta, and OpenAI are pitching their AI tools to studios, offering lucrative partnerships worth millions. Warner Bros. Discovery is licensing some content for AI training but remains selective. Disney and Netflix are not licensing their data yet, opting for other partnerships. Actor and director Tyler Perry recently halted a planned $800 million expansion of his studio after seeing OpenAI's Sora AI video generator. He expressed concern about the technology's impact on jobs in the film industry.

Our Thoughts:

AI's potential to revolutionize film production is immense, promising efficiency and cost savings. However, the industry's cautious approach to content licensing highlights the need for balance—innovation without sacrificing control. Perry's concerns underline the critical need to protect jobs as AI integration deepens in Hollywood. The future of filmmaking could be transformed by AI, but ethical considerations and job security must remain at the forefront of these advancements.

💡 Tip of the Day

Text to Sound Effects is a game changer for indie game developers and short movie creators, to name a few. This is actually one of the most applicable forms of generative AI for entertainment. But how good is it really? Well, let your imagination do the work as you try it out yourself here: https://elevenlabs.io/app/sound-effects

🎯 SNAPSHOTS

Direct links to relevant AI articles.

💼 CEO: CEOs could easily be replaced with AI, experts argue.

🤖 AMD: AMD announces new AI chips amid intensifying competition with Nvidia, Intel.

🇨🇳 China: China tests "Xi Jinping LLM" as a politically aligned language model.

🛠️ Google: Google admits its AI Overviews need work, but we’re all helping it beta test.

📈 Trending AI Tools

  • 💸 Expense Sorted - AI-powered tool that automatically categorizes your expenses (link)

  • 🤖 Gaxu - AI-powered marketing assistant at your service 24/7 (link)

  • 👗 Petals-AI Wear - Unique custom clothing designs with AI (link)

  • 🎤 ToneShift - Unleash your creativity with our AI-powered voice cloning, music separation, and community features (link)

  • 🎥 Hify.io - AI-powered tool that seamlessly enables the creation of stunning sales videos directly within your browser (link)

  • 📱 Zocket - A tool to create and deploy social media ads (link)

  • ✍️ Trinka - A platform to check writing, grammar, publication standards, and prevent plagiarism (link)

Reply

or to participate.