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- 🧨 Meta declares War on the Ad Industry
🧨 Meta declares War on the Ad Industry
Also: US must Reskill for AI 'Infinite Game'
Evolving AI
May 05, 2025
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Welcome, AI enthusiasts
Meta CEO Mark Zuckerberg publicly announced a radical vision that could potentially change the advertising industry as a whole. Zuckerberg revealed that Meta is working to eliminate traditional roles in the advertising ecosystem, from content creation to marketing strategies. Let’s dive in!
In today’s insights:
Meta declares War on the Ad Industry
US must Reskill for AI 'Infinite Game'
AI secretly tested on Reddit users
Read time: 4 minutes
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Source: Manuel Orbegozo/Reuters
Evolving AI: Mark Zuckerberg just laid out Meta’s vision to replace the entire advertising supply chain — with AI.
Key Points:
Zuckerberg says AI will soon handle ad creative, targeting, and measurement entirely.
Meta plans to let businesses run ads without lifting a finger.
Ad industry leaders are already pushing back hard.
Details:
In a new interview, Zuckerberg explained Meta’s plan: advertisers will simply set a goal and connect their bank account — Meta’s AI will handle the rest. That includes generating the images, videos, ad copy, targeting, optimization, and performance tracking. It's a full-stack AI ad system. Zuckerberg called it “a redefinition of the category of advertising.” Agency leaders aren’t impressed. One called it “scary,” citing issues like brand safety and trust in Meta’s own metrics. Another called the vision outright hostile. Still, small businesses might welcome the help — and the ad industry may have to adapt fast.
Why It Matters:
Advertising is an $800B global industry built on agencies, creatives, and complex tools. Zuckerberg’s plan wipes that out. If Meta’s AI handles everything — from making the ads to grading their success — it doesn’t just simplify the process, it takes control. Meta could become the most powerful gatekeeper in ad history. The gloves are off.
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Source: Getty Images
Evolving AI: Nvidia CEO Jensen Huang warns that America must act fast on AI or fall behind China, where half the world’s AI researchers are based.
Key Points:
Huang urges the US to prioritize AI and invest in reskilling its workforce.
He says 50% of global AI researchers are Chinese, a serious competitive factor.
AI will take over major parts of work—so adaptation is key, not fear.
Details:
Speaking in Washington, DC, Huang called on US leaders to treat AI as a national strategic priority. He emphasized reskilling workers so they can build with AI, not be replaced by it. Comparing today’s moment to past industrial revolutions, he said progress came from embracing tech — not resisting it. Huang highlighted that 50% of AI researchers are Chinese, calling it a major influence on global competition. He also warned of a looming labor shortage — 50 million workers by decade’s end — and believes humanoid robots can help. Despite export bans to China and Blackwell chip supply issues, Huang said demand is still “incredible.”
Why It Matters:
Huang’s warning isn’t just about numbers. It reflects a deeper concern about momentum and who will shape the future of AI. If half of AI’s top minds are in China, the balance of innovation could shift fast. He’s sounding the alarm because this race won’t be won with better chips alone. It will be won by how a country adapts, how fast its people learn, build, and scale. If the U.S. hesitates, it risks becoming a customer of someone else’s future.
Source: The Decoder
Evolving AI: AI bots tried to sway opinions on Reddit without users knowing. The experiment was shut down after backlash.
Key Points:
University of Zurich ran an AI persuasion test on r/ChangeMyView without permission.
Personalized AI bots used fake identities and inferred user traits to increase impact.
Study sparked strong ethical concerns and was scrapped despite promising results.
Details:
Researchers posted 1,783 AI-written comments over four months to test how well language models could change Reddit users’ views. Bots earned 137 “Deltas,” Reddit’s marker of successful persuasion. A personalized AI — tailoring responses based on users’ public data — hit an 18% success rate, far above human averages. Bots often posed as survivors, professionals, or minorities to seem more convincing. Some took extreme positions, raising red flags. Moderators called it unethical and filed a complaint. The university defended the study but issued a formal warning. The results won’t be published.
Why It Matters:
This was a real-world test of AI persuasion at scale, and it worked. If bots can quietly influence opinions on Reddit, the same tactics could spread across forums, comment sections, or social media feeds. Personalized AI doesn't just imitate people, but it watches, learns, and responds in ways designed to change your mind without you realizing. If left unchecked, the internet could shift from a place of human conversation to one where machines steer discussions in subtle, invisible ways.
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