😯 Coca-Cola’s 100% AI Christmas commercial

Also: People prefer AI-generated poems

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Evolving AI
November 18, 2024

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Welcome, AI enthusiasts

The Coca-Cola Company has reimagined its 1995 classic "Holidays are Coming" with an AI-generated version, sparking outrage. Meanwhile, two studies have reached interesting conclusions that are sure to get people talking: one found that people prefer AI-generated poems over those by famous authors like Shakespeare and Dickinson, while the other suggests that AI alone can be a more effective tool for diagnosis than doctors. Let’s dive in! 

In today’s insights:

  • Coca-Cola’s 100% AI Christmas commercial

  • People prefer AI-generated poems to Shakespeare and Dickinson

  • AI does better than doctors in diagnosing illness

Read time: 4 minutes

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Evolving AI: Coca-Cola used AI to recreate its classic Christmas ad, and people have mixed feelings about it.

Key Points:

  • Coca-Cola used AI to remake its famous "Holidays Are Coming" ad.

  • The project was a mix of work from human creators and AI tools.

  • Some people think the AI version feels fake compared to the original.

Details:

Coca-Cola worked with three AI studios to recreate its well-known 1995 Christmas ad, "Holidays Are Coming," using AI technology. The ad used the original actors' likenesses (with their permission) and had new recordings of the music by live musicians. Coca-Cola used AI models like Leonardo, Luma, and Runway to make different versions of the ad. Even though it saved time and money, some viewers thought the AI version didn’t have the same warm feeling as the original.

Why It Matters:

AI is increasingly being used in creative industries because of its potential to save time and money. However, many still worry that AI-generated content lacks the genuine emotion that human-made content provides. The ad has received mixed feedback on social media and from critics. While the AI production quality is impressive for what's achievable today, some believe it looks artificial and less refined compared to traditional methods. What do you think? Or does it even matter what we think? Will companies continue down this path simply because it's more cost-effective?

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Source: Time To Learn English

Evolving AI: New research shows people can't tell the difference between poems written by AI and by humans – and often like the AI ones better.

Key Points:

  • AI poems were rated higher for creativity, emotion, and atmosphere than human poems.

  • People couldn't easily tell if a poem was written by AI or by famous poets like Sylvia Plath.

  • AI poems were easier to understand, which made them more appealing to general readers.

Details:

A study published in Nature Scientific Reports found that most people couldn't tell if a poem was written by an AI or by a famous poet. When shown poems by AI and poets like Sylvia Plath and Shakespeare, participants rated the AI poems higher for things like creativity and emotional feel. The fact that AI poems were easier to understand made them more popular. This shows that AI poetry meets people's expectations of what poems should be like, making it hard to tell them apart from human poems.

Why It Matters:

This study may unsettle the literary community, showing that AI can now match human creativity, even in poetry. As AI-generated art becomes harder to distinguish from human-made, it challenges how we value creativity. With AI rapidly excelling in unexpected cultural areas, we need to reconsider the unique role of human imagination in art's future.

Source: The New York Times

Evolving AI: A small study found that ChatGPT did better than human doctors in diagnosing medical cases.

Key Points:

  • ChatGPT got a 90% score on medical diagnoses, beating the doctors.\

  • Doctors using ChatGPT only did a little better than those without it.

  • Many doctors had trouble using ChatGPT properly, treating it like a basic search engine.

Details:

In a recent study, doctors who used ChatGPT for diagnosing illnesses only did a little better than those who didn't use it, while ChatGPT alone scored an impressive 90%. Doctors often ignored suggestions from ChatGPT that were different from their own ideas, which hurt their scores. Also, many doctors didn't use ChatGPT the right way — they treated it like a simple search tool instead of taking advantage of its full abilities to give detailed answers. The study shows both the good things and the challenges of using AI in healthcare.

Why It Matters:

This study shows that AI can be really helpful in diagnosing medical problems, but there are still challenges in using it well. Even though tools like ChatGPT can give good advice, some doctors aren't ready to trust them or don’t know how to use them fully. The future of healthcare could depend on fixing this gap and making sure AI is used the best way possible — though are we ready to trust it completely?

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