šŸš€ Apps and Agents Arrive in ChatGPT

Also: Anthropic secures massive Deloitte deal

In partnership with

Welcome, AI enthusiasts

ChatGPT is becoming more than just a chatbot. Developers can now build and launch apps and autonomous agents directly on the platform, and big-name brands are already joining in. It’s the start of a whole new wave of creativity inside ChatGPT. Let’s dive in!

In today’s insights:

  • Apps and Agents Arrive in ChatGPT

  • Anthropic secures massive Deloitte deal

  • OpenAI’s & AMD’s GPU deal

Read time: 4 minutes

LATEST DEVELOPMENTS

Evolving AI: OpenAI turns ChatGPT into a platform for apps and autonomous agents.

Key Points:

  • Developers can now build interactive apps directly inside ChatGPT using the new Apps SDK.

  • AgentKit lets creators design and deploy autonomous AI agents with built-in tools for workflows, testing, and security.

  • Big brands like Canva, Spotify, and Booking are already launching apps, with more on the way.

Details:

OpenAI has unveiled a new era for ChatGPT, giving developers the power to build and deploy both apps and agents on the platform. The new Apps SDK supports HTML, login, and payments, while AgentKit offers tools like a visual Agent Builder, chat interface (ChatKit), and evaluation tools. Apps from major brands are already live, and developers can now connect backends, test in sandbox mode, and soon monetize through subscriptions or one-time payments.

Why It Matters:

This shift turns ChatGPT into something closer to an operating system for AI interactions. Instead of switching between websites or tools, you’ll be able to use apps like Canva, Spotify, or Expedia directly in the chat, mixing natural conversation with real-world actions. For developers, it’s a new distribution channel where discovery happens through conversation, not search or app stores. It’s the start of AI interfaces becoming the default way people interact with the internet.

How Canva, Perplexity and Notion turn feedback chaos into actionable customer intelligence

Support tickets, reviews, and survey responses pile up faster than you can read.

Enterpret unifies all feedback, auto-tags themes, and ties insights to revenue, CSAT, and NPS, helping product teams find high-impact opportunities.

→ Canva: created VoC dashboards that aligned all teams on top issues.
→ Perplexity: set up an AI agent that caught revenue‑impacting issues, cutting diagnosis time by hours.
→ Notion: generated monthly user insights reports 70% faster.

Stop manually tagging feedback in spreadsheets. Keep all customer interactions in one hub and turn them into clear priorities that drive roadmap, retention, and revenue.

Source: Samuel Boivin / Nurphoto / Getty Images

Evolving AI: Anthropic lands its largest enterprise rollout yet as Deloitte brings Claude to 470,000 employees.

Key Points:

  • Deloitte will deploy Claude across 150+ countries, customizing AI personas for different roles.

  • The partnership builds on an existing collaboration and marks Anthropic’s biggest corporate rollout.

  • Anthropic continues global expansion following a $13B funding round and launch of Claude Sonnet 4.5.

Details:

Deloitte is introducing Anthropic’s Claude assistant to nearly half a million staff worldwide, marking the AI startup’s biggest enterprise deployment so far. The consulting firm will create tailored Claude personas for roles like accountants and developers, supported by an internal Center of Excellence. The goal: improve productivity, accelerate AI adoption, and inspire new client use cases. For Anthropic, the deal boosts its enterprise footprint amid competition with OpenAI and Google.

Why It Matters:

Rolling Claude out to 470,000 people gives Deloitte a live lab to turn everyday work into repeatable AI playbooks. Think audit workpapers drafted from messy source docs, tax memos templated from prior rulings, RFP responses built from firm knowledge, code scaffolds and unit tests created inside policy guardrails. With a Center of Excellence and role specific personas, learnings spread fast across 150+ countries, which pushes competitors to catch up. For buyers, expect AI‑ready statements of work, usage‑linked pricing, and sharper questions on data access, logging, and model choice. If Deloitte touches your process stack, your workflows are next.

Source: OpenAI

Evolving AI: OpenAI is investing billions into AMD chips as part of a massive new GPU deal.

Key Points:

  • OpenAI will deploy 6 gigawatts of AMD Instinct GPUs, starting with 1 GW in 2026.

  • AMD grants OpenAI a warrant for up to 160 million shares, potentially giving it a 10% stake.

  • The deal follows OpenAI’s $100B Nvidia agreement, signaling trillion-dollar infrastructure ambitions.

Details:

OpenAI and AMD have struck a deal that could make Sam Altman’s company one of AMD’s largest shareholders. The agreement centers on a multi-year rollout of 6 gigawatts of AMD Instinct GPUs to fuel OpenAI’s growing infrastructure, beginning in 2026. The partnership positions AMD as a key supplier in OpenAI’s vast compute buildout—part of its $1 trillion expansion that already includes Nvidia and Oracle. Shares of AMD jumped nearly 24% after the news.

Why It Matters:

OpenAI is buying headroom. Locking in 6 GW of AMD Instinct capacity, alongside Nvidia’s 10 GW LOI, cuts single‑vendor risk, improves pricing leverage, and opens the door to features Brockman says are stuck behind compute limits. Expect steadier ChatGPT updates, bigger context windows, and more agentic workflows in enterprises as supply catches up. For AMD, a flagship anchor validates its roadmap and pushes Nvidia to sharpen pricing and delivery. Timing is the swing factor, with the first 1 GW arriving in late 2026, keeping near‑term scarcity in play and putting site, grid, and cooling logistics under the microscope.

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